From Greenpeace Wiki
Revision as of 04:49, 20 January 2016 by Laura (talk | contribs)

At the moment, this page lays out a timeline for specific things the Story team is focusing on at Greenpeace. If you want to get even further into the weeds, Checkout the Story Team's Trello board.


In no particular order:


  • Purpose: Tell the story of the billion acts of courage and ignite hope
  • Opportunity: We've learned that innovators across the organization need practical resources to help others learn and embody the new story of Greenpeace and the 7 shifts. By providing these resources, we help our colleagues live and teach the story.
  • Process: Through open and people powered definition and development, we pull together online materials to inspire and excite a learning culture.
    • 1.1 – [ This document] outlines the vision for
    • 1.2 7 Shifts Revisions – Practical guides are being developed and illustrations are being iterated to more clearly showcase the values built inside the 7 Shifts.
    • 1.3 PDF Brand Guide – Nearly finished, the PDF Brand Guide offers strategic insights to align our words and deeds, as well as actionable tools for turning fact-based communications into compelling narratives that spur action and spread our worldview.
    • 1.4 Open Articles – As an Open Ambassador for, Laura writes articles which share our progress and attitudes in the hopes of expanding the community and helping to redefine 'activism'.
    • 1.5 Story Video – A video outlining the new story of Greenpeace and explaining the vision in a multimedia way.
    • 1.6 Swag – In 2016 the Story team will develop beautiful, inspiring physical materials to encourage the spread of the new story.


  • Purpose: Make sure the new Greenpeace story is accessible, understandable and implementable for the global Greenpeace community.
  • Opportunity: Once the Greenpeace global staff and communities have internalized the Seven Shifts, they will be designing and co-creating campaigns with each other, alumni, supporters and the public at large.
  • Process: The Story Community Call is a central component and the production center for our work. Find out more about the Community roadmap here.


  • Purpose: We use participatory workshops to build courage muscles for influencers across the organization. We teach people how to be a courage enabler and redefine what courage means - from ‘cor’ (Latin for heart). We make our workshop content open and accessible.
  • Opportunity: Creating resources for others and helping people run train the trainer workshops allows us to expand our reach.
  • Process:
    • 3.1 Greenpeace Story 101 – This introductory workshop will outline and explain the new story of Greenpeace and the 7 Shifts.
    • 3.2 Story Writing – A deeper level of training for people who need to understand the ins and outs of story creation.
    • 3.3 Story Based Campaigns – This workshop trains the courage muscle and helps activists deconstruct story arcs. They are invited to think about their issues from different perspectives and will learn to develop campaigns with story in mind.
    • 3.4 Myths and Social Norms – The world we live in today is built on stories — stories that support the status quo. As people become increasingly aware of the problems we face, these stories are making less and less sense. This workshop will examine these “myths” head on, and offer new, more compelling ones to make our initiatives far more appealing and culturally relevant.
    • 3.5 Story Pirates Workshop – We will hold a large train the trainer session specifically designed for the influencers and pirates in Greenpeace. Its Agenda will pull pieces from the other workshops together in a participatory event.


  • Purpose: We serve as advisers to teams across the organization who are looking for help embodying the Greenpeace story in their plans and campaigns.
  • Opportunity: Our colleagues have expert story advice!
  • Process: Please read about how we work to find out if your project meets the requirements.


  • Purpose: Hack culture & myths and break into physical and cultural spaces to help Greenpeace reframe itself as a culture hacker.
  • Opportunity: There are allies all around us. Meeting them, connecting with them and championing their causes as well as our own makes us a hero among heroes and opens doors to opportunities we can't imagine.
  • Process: We are currently adhoc on this one! We need to a realistic outline and plan for where, when and how we engage in these spaces.

Timeline 2016

Q1 2016

  • 1.1 (plan, budget, team)
  • 1.2 7 Shifts revisions (illustrations)
  • 1.3 PDF Brand Guide
  • 1.4 article
  • 3.1 Greenpeace Story 101
  • Weekly Community Call Process
  • new hires onboarding
  • influencers and pirates list compiled


  • 1.1 (alpha)
  • 1.2 7 Shifts and Me (text and illustrations)
  • 1.5 Story Video (alpha)
  • 3.2 Story writing
  • Alumni Workshop
  • Alumni Core Contributors


  • 1.1 (beta)
  • 1.5 story video (final)
  • 1.6 Swag plan + artwork
  • 3.3 Story Based Campaign development
  • 3.4 Myths and Social Norms TTT
  • Crisis Comms


  • 3.5 Story Pirates workshop
  • 1.2 7 shifts and me